What we think.
Editorial notes from the team: analysis, playbooks and unfiltered opinion on the industry.
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Yandel Symphonic: A Branding Lesson for Canarian Brands
Yandel took his symphonic show to Telde and proved that reinvention is key. Discover the branding lesson for Canarian businesses.
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Sama’ Abdulhadi en EÓLICA 2026: techno y branding en Tenerife
Sama’ Abdulhadi, Palestinian techno icon, performs at EÓLICA 2026 in Tenerife. Discover how her presence transforms a Canary Islands festival into a megaphone for authenticity and cultural branding.
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Granca Live Fest: territorial branding with a €33M impact
Granca Live Fest 2026 generates €33 million in direct economic impact and consolidates its territorial branding model as a benchmark for destination promotion.
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Fátima Falcón: vulnerability as a brand asset
On April 18, 2026, Fátima Falcón received the Isla, Música 2026 Award. It was not just another prize at a ceremony; it was the confirmation that a Canarian artist, born deaf in one…
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The Joy of San Lorenzo: Territorial Branding on a Poster
Alejandro Marchena’s poster 'El júbilo de San Lorenzo' is a case of territorial branding for the 2026 San Lorenzo Festivities, declared a Tourist Interest event of the Canary Islands.
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AGONEY: From the End of a Tour to the Best Brand Hit
AGONEY closes their 'Dicotomía Tour Pt. II' in Madrid with the release of 'Algún Día', an anthem to loves not lived in freedom. Authenticity as a brand strategy.
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Aging with Pride: Science and Diversity in Las Palmas
Las Palmas' Elder Museum celebrates Pride 2026 with an exhibition on LGTBIQ+ scientists such as Alan Turing and Sally Ride. An initiative that merges science and diversity.